(647) 282-3285 [email protected]

Why Hire Me?

Ready to work together? Here’s why you should hire me:

1. I’m a journalist with an MBA degree

I’m formally trained in the inverted pyramid structure of storytelling, but I’m also well-versed in the five Ps of marketing and other business concepts.

What this means for you: I’m not just an expert at crafting captivating, SEO-friendly copy. I’m also skilled at grasping a business’ pain points and solving them with effective communications that drives home the right message, delivering the right response.

2. I can make tax planning sound like fun

Or I can at least write about it in a way that will keep you reading. Give me a dense, complicated topic and I’ll give you back friendly, accessible copy.

What this means for you: I’m a pro at wrapping my head around complex concepts, distilling important information from reams of data, and translating it all into language that resonates with your target audience.

3. I have client and agency side experience

Before striking out on my own, I worked as a Marketing Manager and I spent time working at an agency. Having sat at both sides of the table, I understand what defines a great client-supplier relationship.

What this means for you: When you work with me, you’re getting far more than an experienced, versatile writer. I understand internal approval processes, how to work with different stakeholder groups, and how a focused strategy underpins successful communications. I take a holistic approach to every project and I get the bigger picture.

Five fast facts about me:

1.

I worked at a news agency in Tokyo after completing my journalism degree

2.

I’ve travelled to 26 countries on five continents

3.

My first newspaper article was published when I was 19

4.

I’ve run 10K and 15K races. Next up: a half-marathon.

5.

Tea or coffee? Both please.