Thought leadership article

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The client: Best Doctors by Teladoc, a provider of virtual healthcare services that serves more than 40 million members worldwide.

The need:  Best Doctors wanted to showcase its leadership in the field of orthopedics while highlighting the expertise of a specialist in its network. The article was part of a broader global campaign, which meant country-specific versions were needed.

The plan:

Craft a feature article that provides authoritative insights into the issue of unnecessary orthopedic surgeries by interviewing a Best Doctors medical expert. Weave country-specific research and local statistics into different versions of the article.

The result:

Article positions Best Doctors as an authority in orthopedics by providing expert insights 

Country-specific statistics make the article relevant for specific markets

By highlighting two relevant success stories, the article further underscores Best Doctors’ leadership in a specialized field