Thought leadership article
The client: Best Doctors by Teladoc, a provider of virtual healthcare services that serves more than 40 million members worldwide.
The need: Best Doctors wanted to showcase its leadership in the field of orthopedics while highlighting the expertise of a specialist in its network. The article was part of a broader global campaign, which meant country-specific versions were needed.
The plan:
Craft a feature article that provides authoritative insights into the issue of unnecessary orthopedic surgeries by interviewing a Best Doctors medical expert. Weave country-specific research and local statistics into different versions of the article.
The result:
✔ Article positions Best Doctors as an authority in orthopedics by providing expert insights
✔ Country-specific statistics make the article relevant for specific markets
✔ By highlighting two relevant success stories, the article further underscores Best Doctors’ leadership in a specialized field