Sales sheets
![CFS_PrimaryLogo_OnWhite Best Doctors Logo](https://staceystein.com/wp-content/uploads/2021/10/CFS_PrimaryLogo_OnWhite.png)
The client: Constellation Financial Software, a B2B SaaS company that provides software solutions to the leasing and asset financing industry.
![staceystein_cfsss_salessheets](https://staceystein.com/wp-content/uploads/2021/10/staceystein_cfsss_salessheets.png)
The need: Sales sheets for four CFS products to communicate each product’s benefits, features and value prop.
The plan:
Identify three key benefits for each product, support each one with relevant product features, and tie it all back to value provided for the customer.
The result:
✔ Easy-to-scan content summarizes information in one page
✔ Key benefits highlighted using minimal text to convey main selling features
✔ Headline neatly summarizes main value proposition