The client: Best Doctors by Teladoc, a provider of virtual healthcare services that serves more than 40 million members worldwide.

The need:  Develop a quarterly newsletter with topical, authoritative content about specific health issues. The goal was to provide useful information to readers while explaining how Best Doctors’ services could help.

The plan:  Kick off each newsletter with an editorial that states Best Doctors’ point of view.  Develop timely, thematic content by linking topics to calendar-specific health promotion events.

The result:

✔  Editorial positions Best Doctors as a credible authority on the health topic highlighted in each newsletter

✔  Short, digestible articles educate readers and provide actionable information

✔  A final section entitled “How Best Doctors can help” provides a call-to-action to use the service