Product naming & Infographics

The client: Microsoft Canada, the Canadian subsidiary of Microsoft Corp., a global leader in software, services and solutions.

The need: 

  • Develop a memorable name for a new app modernization skilling program
  • Convey information about the program using digestible and tightly focused content

The plan:

  • Brainstorm catchy names that encapsulate the main idea of the program 
  • Present content in easy-to-scan infographics, parceling out information using short subsections while using icons to highlight key points

The result:
✔  Short subsections and minimal copy make the content accessible while iconography drives home the most salient information

✔  Benefits-focused copy communicates the program’s value 

✔  “Evolve” chosen by client out of several name options presented