Product naming & Infographics
The client: Microsoft Canada, the Canadian subsidiary of Microsoft Corp., a global leader in software, services and solutions.
The need:
- Develop a memorable name for a new app modernization skilling program
- Convey information about the program using digestible and tightly focused content
The plan:
- Brainstorm catchy names that encapsulate the main idea of the program
- Present content in easy-to-scan infographics, parceling out information using short subsections while using icons to highlight key points
The result:
✔ Short subsections and minimal copy make the content accessible while iconography drives home the most salient information
✔ Benefits-focused copy communicates the program’s value
✔ “Evolve” chosen by client out of several name options presented
