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Using the “Five ‘W’s” to develop a content strategy

Using the “Five ‘W’s” to develop a content strategy

by Stacey Stein | Content Strategy

I remember one of the first lessons I learned in journalism school was about the “Five ‘W’s”: “Who,” “What,” “When,” “Where,” and “Why.” These “Five ‘W’s” help journalists address basic questions that every story should be able to answer. When developing a content...
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