Branded Content
![gaylea_logo Gay Lea Logo](https://staceystein.com/wp-content/uploads/2021/10/gaylea_logo.png)
The client: Gay Lea Foods*, a dairy products co-operative in Canada.
The need: Showcase the versatility of Gay Lea’s dairy products through entertaining content centered around relevant topics.
The plan: Develop theme-based articles that highlight Gay Lea products and recipes while providing readers with helpful suggestions and ideas.
The result:
✔ Articles featured on the Gay Lea website and newsletter promote Gay Lea products within the context of topical editorial content
✔ Articles feature interview with registered dietitian, lending authority and credibility
✔ Embedded recipe links direct users to the Gay Lea website for more in-depth information
*All work for Gay Lea Foods is through an agency.
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Build the Perfect Summer Charcuterie Board
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An Elevated Mothers Day Picnic
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Kids in the Kitchen
An Age by Age Guide
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Banish Mealtime Battles
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Healthy Lunchbox Swaps
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Fuel for the Brain
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Beat the Heat with a
Cool Summer Meal
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